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Ford blundered when marketing the Pinto in Brazil because the term in Brazilian Portuguese means "tiny male genitals." Frank Perdue's tag line, "It takes a tough man to make a tender chicken," got ...
Unilever in brazil slideshare
Surf excel is the highest selling premium washing powder in Bangladesh. Over the last twenty years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself. Surf excel is a champion of unleashing human potential.
"For [Unilever], 'method innovation' is all about getting different insights that lead to breakthrough business ideas, so that we can win in the market," she said. (For more, including further details of the company's strategy, read Warc's exclusive report: Unilever's eight tips for "method innovation".)
Nestlé touches the lives of billions of people every day: the farmers who grow our ingredients, our consumers, and the communities where we live and work.